William Gadea is a Peruvian-American author, filmmaker, and Zen practitioner.

His book ARROW: The Power and Poison of Story is due out in October 2025.

The book ARROW on an infinite background

The story of Story

Story is the superpower of our species – but also our greatest vulnerability.

Through the ages, we’ve used stories to entertain, to teach, and to persuade each other – but somewhere along the way, Story became more than a tool; it became who we are. Our Self is a cluster of stories: an explanation of where we came from, a definition of who we are, and an anticipation of where we are going. As the Gautama Buddha observed 25 centuries ago, this Self is an illusion and a source of suffering and dissatisfaction.

In ARROW, William Gadea weaves together insights from neuroscience, evolutionary studies, the Buddhist tradition, history, imagination, and memoir – to tell the story of Story. How many different human faculties, each with their own independent adaptive utility – consciousness, self, emotions, episodic memory, mental modeling, theory of mind, language – converged to create the majestic power of storytelling. This new ability became not just a tool of communication and organization, but a mechanism of self-regulation and social connection: we became Story Animals. Our minds turned into hives where the narrative often seemed more real than our actual experience. This mode was powerful, but it also left us discontent and vulnerable.

ARROW points the way to a different way of being that can make us steadier, stronger, more connected and more content.

“An arrow is something linear, with a beginning, a middle and an end. It travels through space effortlessly, in short time. It can carry things: poison, fire, even messages. Story is like an arrow.

But Story is a tool that became its inventor. What we call our Self is a Story.

The Arrow has pierced our soul and our soul has taken the Arrow’s form.”

- William Gadea, ARROW: The Power and Poison of Story

Excerpts from ARROW

ARROW approaches its topic through both scientific and humanist perspectives.

Modularity of Mind

The scientific basis for modularity of mind started being developed in the mid-19th century.

East vs. West

How the identities of the world’s major religions developed.

Afterword

This is the coda from ARROW: a last chapter that ends in a stirring call to life.